designer – Electronic Arts , Origin UX Team
As a designer on the Origin UX team, I created weekly promotional creative assets for EA.com and Origin.com.
I worked with the Origin UX team to create standardized templates for creative use on all game titles. Eventually, I managed the weekly approvals of all promotional assets and updates. I worked with third party teams to create assets for Digital Asset Management (DAM). For game launches, I made sure the assets, such as keyart and boxart, were ready for launch.
Game Specific Landing Pages
When a game launches, the homepage of Origin.com is stylized to highlight that game. On EA.com, a game section is created to showcase the features of the game and allow users to learn more. I created and designed templates to allow these launches to be scalable to any title in the EA library of games.
Promotional Landing Pages
Origin started out as the online store for EA until it started selling third party games to compete with Steam. Online game promotions we created weekly and other promotions ran monthly. I designed these pages to allow users to purchase multiple titles to take advantage of the sales.
Careers at Origin Design Concepts
These concepts were created to expand the Origin team at EA. The designs adhered to the brand guidelines for color usage, fonts and used existing assets that were available.
ABOUT ME
Thanks for stopping by. I'm always open to new opportunities, to work collaboratively with creative teams and I love learning something new.
I spent a few years as a freelance designer and art director. I worked at design and ad agencies, such as JWT, TMP Worldwide, Brandvoice, but started out at a small shop called Griffixthunkit. In 2006, I was the lead designer of the ICERAIR event that brought ski jumps to the streets of San Francisco and to AT&T Park.
For a few years, I taught advanced concepts and art direction at the Academy of Art University, which is where I got my Masters in Advertising Design. I ended up jumping back and forth from San Francisco back to my home area of New York/New Jersey before finding myself married and back in the Bay Area working at companies such as Apple, Electronic Arts and Google.
I am a gamer, a YouTuber, an amateur barbecue enthusiast and a dad to two rambunctious boys.
What's next for me? Taking a shot as a stand-up comedian. We'll see how that goes.
Contact me at rpdinglasan@gmail.com